Joe Calloway

Joe Calloway

Joe Calloway is a performance coach and advisor who helps great companies get even better.  He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Saks Fifth Avenue and American Express. Joe is the author of the book Be the Best at What Matters Most and four other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.  

Joe has served on the faculty of the Center for Professional Development at Belmont and has presented at business conferences in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean.  Joe is a popular speaker for business meetings and events, and he also works with clients to help them achieve specific results and improvements in exclusive 90 day advisory programs. Although Joe has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.”  Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking. Whether advising leaders, coaching, facilitating a workshop or speaking, Joe loves to work with great organizations that want to be even better. 

When we make things too complicated
One of my clients, the CEO of an international agriculture business, said, “The price we pay for making things too complicated is immeasurable. It slows us down, makes for bad decisions, and scatters our efforts.” Think about those three parts of the “price we pay” for making things too complicated: 

1) Making things too complicated slows us down.In today’s world if we don’t move quickly opportunities disappear in the blink of an eye. The inability to focus and simplify means we will overthink our decisions, going back and forth with pros and cons and new considerations that we continue to add to the pile. Simplicity and focus enable us to make decisions more quickly. That’s a competitive advantage. 

2) Making things too complicated makes for bad decisions.In your experience, which solutions are the most effective? Which ideas are most likely to create success? The complicated ones? Or the simple ones? I ask that question of my audiences and the answer is unanimous. Everyone agrees simple solutions and ideas are always the best. When we make it complicated we increase the likelihood of failure. As we simplify we increase the likelihood of success. 

3) Making things too complicated scatters our efforts.This is a very steep price that can make the most ambitious and wonderful of dreams and aspirations come to absolutely nothing. Because we lacked focus and made it all too complicated, our efforts were watered down and weakened in their effect. 

As the great inventor Alexander Graham Bell said, “Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.”

Speaker Details


How Extraordinary Companies Create And Sustain Success

Building Your Brand From The Inside Out

Aligning People And Culture To Drive Results

Fee Range

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Books by this Speaker
Be the Best at What Matters Most
Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison
Indispensable: How To Become The Company That Your Customers Can’t Live Without
Work Like You’re Showing Off! The Joy, Jazz, And Kick of Being Better Tomorrow Than You Were Today
Never By Chance: Aligning People And Strategy Through Intentional Leadership
Be The Best At What Matters Most:  The Only Strategy You’ll Ever Need
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Client Feedback

“Joe really does have the ability to affect transformation for your business as he has done for us.”    

--James Attard, TD Canada Trust 

“We are in a dynamic phase of our company’s development and your book and presentation are helping make this healthy, productive growth.”   

--Lisa Fisher, Goddard Systems


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